... and educational. Well, mostly fun. Still, in my last trip to the big Total Wine store down in Winston I learned something. As you may know, the Yadkin Valley is trying to get a start in the wine industry. Wilkes County even has its own vineyard and winery at Windy Gap. There are others around the state. I always try to buy a bottle of the local wine to support the industry while it is getting on its feet.
There is, however, a serious problem. I bought six bottles of wine, most of them highly rated either by Wine Spectator or by the staff, who know their stuff. The best clearly was a bottle of Fabula Rosso from Italy which had been given a 93 by Wine Spectator. Hard to beat that, especiailly when you consider that it only cost $12. Four of the others were even cheaper.
And that's the problem. The North Carolina Windy Gap Merlot I bought cost $16 and has not a chance of being even half as good. It may be good, and Windy Gap is one of the better wineries around here, but not for $16. Not when you can get excellent wines from Chile, Italy, Australia, South Africa, wherever, for much less money.
I don't see how the economics for this enterprize are going to work. Unless there are a lot of dolts like me willing to buy merely OK wine for more money than it is worth in order to support my neighbors.